The term optimization has many meanings when used with different terms. But literally it implies: making thing fully, perfectly functional or effective as possible, thus giving much better and improved results. The acronym SEO stands for Search Engine Optimization.
Promotion of the site is next but essential step after we have a running site in hand. Most of us promote our running websites by blogging or by paid inclusion. However these methods of promotion do not list your site in search rankings. Next step is to bring in humungous amount of traffic (visitors) that concern your site or say visit your site. Thus bringing an unending traffic to your site is very crucial. In order to make your web page SEO friendly, process of SEO is used. Indexing of keywords, optimizing the content, and at last building links are other steps involved in making sites SEO friendly.
Whenever the client who wishes to increase the visitors to his site and make it more attractive in order to draw traffic (which is directly proportional to the amount earned by the creator) must employ a company which has good logical knowledge of market sector, which employs good SEO techniques. earch engine optimization techniques are broadly categorized under the headds of two names: white and black hat. Albeir the black hat ones are totally reproached by the search engines, the white hats are given preference by them. The black hat / bad techniques must be avoided such as text that is hidden, text having same color as that of background, stuffing of keywords, doorway pages and gateway pages.